Footing
No setup call. No credit card.

Your GTM brain in 60 seconds.
Emails prospects actually reply to.

Everything Octave does for founders — without the setup, jargon or enterprise price.

We read your public site. Nothing is sent to anyone.

Works with Instantly · Smartlead · lemlist · Clay · Claude · ChatGPT

Three steps. About five minutes.

Step 1

Your business

Paste your website. We read your pages and map who you sell to, their pains, your proof and your tone — every point linked to its source.

Step 2

Your prospect

Add a company and a person. We research their site and recent news, then match them to the right buyer, pain and proof.

Step 3

Your email

Get a 3-email sequence with a quality score, the reasoning behind it, and any claim you should double-check.

See what's in your brain

This is what Footing builds from a website. Example shown for a fictional company, Northwind.

Who you sell to

Sales leaders at scaling B2B teams

VP Sales or Head of Sales at companies growing from 20 to 200 reps, where ramp time and message consistency start to break.

highfrom /pricing

A buyer

VP Sales, owns ramp time

Measured on how fast new reps hit quota. Feels the pain when every manager explains the same deals differently.

mediumfrom /customers

A pain

New reps take 90 days to ramp

Hiring plans outpace enablement. Managers re-explain deals instead of coaching, and first-quarter pipeline suffers.

highfrom /blog/ramp-time

An objection

"We already have a wiki"

Static docs go stale and nobody reads them. The answer: playbooks built from real calls, not documents nobody updates.

lowpartly inferred

Every point is linked to the page it came from. Your edits always win.

The difference is research.

Same prospect. One email is a template. The other is written from your brain and their news.

Generic AI email

Subject: Quick question about Northwind!

Hi Sarah, I hope this finds you well! I came across Northwind and was impressed by your amazing growth. At Acme, we leverage cutting-edge AI to help companies like yours unlock synergies and drive game-changing results. Would you be open to a 30-minute call next week to explore how we can help? Best, Tom
Footing email · Example

Subject: onboarding 40 new reps

Hi Sarah, Saw Northwind is hiring 40 sales reps across the Dublin office this quarter. Ramp time usually becomes the bottleneck at that pace — managers end up re-explaining the same deals. We help teams like yours turn call recordings into searchable playbooks, so new reps learn from real deals instead of stale docs. One customer cut ramp from 90 days to under 60. Is ramp time something you're measuring for this hiring wave? Tom
Signal: Hiring post, northwind.com/careers · Sep 2026
Buyer: VP Sales at a scaling team
Pain: Slow new-rep ramp
Proof: Example result, from /customers

Not a fit? Footing tells you before writing, so you don't burn the lead.

Plugs into the tools you already use

Instantly, Smartlead, lemlist

Push researched emails straight into your existing campaign.

Clay or any CRM

Export a clean CSV with every email and the reasoning.

Claude & ChatGPT

Take your brain into any AI tool.

We don't send email. Your sending tool does — so your deliverability stays yours.

Footing vs Octave

Same core idea. Different audience, setup and price.

Setup

Footing5 minutes, self-serve

OctaveOnboarding run by their team

Price

FootingFree, €39 or €79/month

OctaveFrom $1,500/month, billed annually

Features gated behind enterprise

FootingNone

OctaveYes

Built for

FootingFounders and small teams

OctaveGTM engineering teams

Jargon

FootingPlain English

OctaveElements, Offerings, Playbooks

Billing

FootingPer researched prospect — edits and rewrites free

OctavePlatform fee plus usage credits

Octave pricing from octavehq.com/pricing, October 2026.

Simple pricing

Start free. Upgrade when it's working. Only researched prospects count — edits, rewrites, regenerations and exports are always free.

Free

€0

  • 1 brain
  • 5 researched prospects
  • Copy, Gmail & Outlook
  • CSV export for Clay or any CRM
  • Use your brain in Claude or ChatGPT
Build my brain free

Founder

Most popular

€39/mo

  • 1 brain
  • 100 prospects a month
  • Push to Instantly, Smartlead, lemlist
  • CSV & Claude export
Build my brain free

Pro

€79/mo

  • 3 brains
  • 300 prospects a month
  • Everything in Founder
Build my brain free

Questions

Find your footing.

See your brain before you sign up.